For Immediate Release
September 2, 2025
For Media Inquires:
Sara Lilkas
SparkShoppe, LTD.
Phone: 518-389-6608 ext 113
Email: sara@sparkshoppe.com
Greg Norman and Cooperstown Distillery Unveil Luxury and Elite Edition Straight Bourbon Whiskeys
Celebrating Excellence and Award-Winning Craftsmanship in Golf Club Decanters
Cooperstown, N.Y. – Golf icon and global entrepreneur Greg Norman has collaborated with Cooperstown Distillery to introduce two exceptional Straight Bourbon Whiskeys. These spirits reflect his enduring impact of excellence both on and off the golf course. The newest extension to the prestigious Norman portfolio, these bourbons are distinguished by their craftsmanship and refined flavor. “We’re thrilled to honor Greg’s career by adding these prestigious offerings to our Hall of Champions Collection,” said Gene Marra, Founder of Cooperstown Distillery. This collaboration further expands on Cooperstown Distillery’s commitment to celebrating sports excellence, joining their line up of sports themed decanters and Elite Editions signed by iconic athletes.
The Greg Norman™ Elite Edition Straight Bourbon Whiskey is a bold new collaboration that captures Norman’s champion spirit. The Elite Edition is packaged in a patented double-gold winning Golf Club Decanter, a handcrafted replica of a driver, personally signed by Greg Norman. This exclusive bourbon starts with Cooperstown Distillery’s double-gold, award-winning spirit and is finished in premium Cabernet Sauvignon barrels from Greg Norman™ Estates. This 100-proof bourbon is crafted from 100% New York State ingredients with a four-grain mash bill of 65% corn, and 35% oats, rye, and barley. This small batch bourbon offers notes of clove, allspice, and oak, layered with dark berries, currants, and espresso. A very limited number of the Greg Norman™ Elite Edition Straight Bourbon Whiskey hand-signed decanters are available while supplies last.
The Greg Norman™ Luxury Edition Straight Bourbon Whiskey further expands Norman’s luxury portfolio. This 100% New York State Straight Bourbon Whiskey is produced from local grains and is aged in new charred oak barrels. Bottled at 100 proof (50% ABV), the Luxury Edition Straight Bourbon Whiskey is remarkably complex, yet soft and delicate. It is packaged in a patented golf club decanter, which includes an old-style “Whippings” replica stopper and features Greg Norman™ branding and imprinted signature on the bottle. The Greg Norman™ Luxury Edition Straight Bourbon Whiskey is an on-going offering within the Cooperstown Distillery portfolio and is now available through their distribution network and fine retailers nationwide.
Both bourbons are 50% ABV and come in 750 ml bottles, with 6 bottles per case and are distilled in New York State.
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About Greg Norman
Arguably the most successful athlete-turned-businessman in the world, Greg Norman is known as much for his entrepreneurial spirit in the boardroom as his dominance on the golf course. The internationally renowned “Great White Shark” has won more than 90 tournaments worldwide, including two Open Championships, and holds the distinction of defending his No. 1 position in the world golf rankings for 331 weeks.
Greg Norman now transcends the game of golf, with more than a dozen companies around the world bearing his name and the iconic shark logo as part of the Greg Norman Company, which he leads as Chairman & CEO. His internationally recognized brand includes more than 100 golf course designs across six continents, a global real estate collection, award-winning wine, golf-inspired lifestyle apparel and a diverse investment portfolio.
For more information, visit shark.com.
Follow Greg Norman on Instagram, X and Facebook.
About Cooperstown Distillery
Employing the highest quality artisanal distilling practices, Cooperstown Distillery is the first and only distillery in beautiful Cooperstown, N.Y., home to baseball and the iconic National Baseball Hall of Fame and Museum. Cooperstown Distillery produces a full line of award-winning spirits, including various brands of Bourbon, Rye, Single Malt Whiskey, American Whiskey, Gin, Vodka, and Rum that are available in many states and stores across the nation. The company’s products are also available in unique, patented or patent pending sports themed decanters. Cooperstown Distillery products including gifts and cocktails are also available at two satellite retail outlets, in Cooperstown and Saratoga Springs, N.Y. For more information, visit www.cooperstowndistillery.com.